What does it all mean? This talk will reference Cloud Foundry in relation to all the industry trends. We'll talk about 'what', but also 'why'. We'll cover the history of Agile, devops, microservices, continuous delivery in the context of intentions and capabilities to arrive at what Cloud Foundry brings to the table and what you have to bring yourself. We cover everything from Moore's Law to Conway's Law. We'll compare and contrast the difference between ad hoc automation with the cost and benefit of a structured platform. We'll look at the risk analysis to show that as the fix cost of deployment goes to zero, that continuous delivery of small changes is both faster and safer. We'll frame this with an informal model of the spectrum of effectiveness for delivering software services covering development, operations and business considerations.